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Author: Abbi Doolittle Created: 11/9/2010 3:00 PM
Abbi is an expert marketer experienced in the design and execution of data-driven strategy. She writes about marketing analytics for the KBM Group: Health Services blog.
By Abbi Doolittle on 11/9/2010 3:00 PM
In our dynamic business environment marketers are increasingly challenged to make better decisions by incorporating more complete information into their decision-making processes. From strategic business planning to the execution of tactical marketing plans, there is a huge opportunity for data-driven marketers to leap to the head of the pack by making sound decisions using consumer behavior information.

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Abbi Doolittle

Abbi Doolittle

Abbi is an expert marketer experienced in the design and execution of data-driven strategy. She writes about marketing analytics for the KBM Group: Health Services blog.

Just Add a Little Science

November 9, 2010

In our dynamic business environment marketers are increasingly challenged to make better decisions by incorporating more complete information into their decision-making processes. From strategic business planning to the execution of tactical marketing plans, there is a huge opportunity for data-driven marketers to leap to the head of the pack by making sound decisions using consumer behavior information. - Read More

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