By Lindsay Resnick on
5/14/2013 10:09 AM
The Affordable Care Act’s biggest moment, Wednesday January 1, 2014, is rapidly approaching. Dealing with health reform’s directives is a daunting task. Health plans, providers and consumers are in various stages of readiness. What’s it going to take to come out on the other side of 2014 as a sustainable, winning healthcare enterprise? And what about consumers…what does their future look like?
|
By Lindsay Resnick on
2/12/2013 10:05 AM
The healthcare marketplace is at a crossroads and tomorrow’s consumer needs to be at the center of everything a healthcare enterprise does. Those who align big data insight, personalized engagement and new media touchpoints will lead the way towards reduced costs, reduced risk and improved retention.
|
By Lindsay Resnick on
1/17/2013 11:18 AM
As the health care reform clock keeps ticking, smart health plans are focused on one thing: retaining the members they already have. It means identifying the most valuable and most vulnerable members. Executing this strategy takes a combination of product migration paths, sequenced member outreach, brand direct messaging and loyalty-based customer service. There’s no question that the next 6-12 months will bring a lot of health reform noise. Connecting with current customers and deploying an effective defense in the market will go a long way toward retaining valuable members. Find out more about how to minimize the potential to lose customers to competitors.
|
By Lindsay Resnick on
11/7/2012 9:44 AM
With the Supreme Court decision in June and the re-election of Barack Obama, "Obamacare" is here to stay. For health plans, the next 14-months will be an intense period of preparation, planning and positioning. A winning health reform strategy starts by knowing your prospects and customers better than your competitors.
|
By Lindsay Resnick on
10/8/2012 10:21 AM
The new reality is that a high-touch, branded consumer experience has never been more important as the center of power shifts into the hands of the customer.
|
By Lindsay Resnick on
7/2/2012 9:31 PM
On Thursday, June 28, 2012 the United States Supreme Court upheld the provisions of the Affordable Care Act, including the Medicaid eligibility expansion. KBM Group: Health Services believes a health plan’s ability to anticipate market shifts and prepare for strategic and tactical execution has reached a critical level of urgency. Informed decision-making will rule the day.
|
By Lindsay Resnick on
3/22/2012 10:00 AM
The Affordable Care Act is putting consumers at the center of healthcare’s transformation. Many call it the retailization of American healthcare. Health plans must connect with constituents, engage their audiences and build relationships. Creating a framework for engagement is a key to acquiring and retaining customers, optimizing relationships, and reducing inefficiencies. A customer engagement culture puts consumers at the center of everything an organization does, allowing it to deliver on the promise of individual relevance and value. Early adopters can differentiate themselves from competitors and anchor their brand value in the minds of healthcare consumers.
|
By Lindsay Resnick on
3/21/2012 9:03 AM
Business-to-consumer health insurance selling is challenging to even the best sales organizations. Today’s market dynamics mean that health plans looking for organic growth must start with an ability to generate qualified, actionable leads…and then close the sale. The more you know about prospects, the more prospects you can turn into qualified leads. Whether online, direct mail, local TV, or community grassroots, direct response lead generation should generate immediate consumer response. High performance business-to-consumer selling converts shoppers into qualified leads which sales coverts into revenue.
|
By Lindsay Resnick on
1/16/2012 8:04 AM
Strategy is about the futurity of today’s decisions. For health plans, healthcare reform means an uncertain future. In order to design a sustainable business roadmap, Plans need to create “manageable uncertainty”, an ability to see what your enterprise is going to be like tomorrow. This begins by asking and answering tough questions by health care marketers around brand positioning, customer segmentation, prospect acquisition, member retention and mutli-channel marketing.
|
By Lindsay Resnick on
10/13/2011 6:17 AM
Is direct marketing in yet another stage of evolution? According to an industry titan, we’re moving into the era of personal advertising. Combine the treasure trove of individualized data with the tentacles of social media engagement, and yes, it has gotten personal. Dialogues between companies and consumers are reshaping everything from brand equity to lead nurturing to sales channel mix.
|