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Author: Deborah Stewart Created: 11/15/2011 9:21 AM
Deborah Stewart brings more than 30 years experience in consumer driven healthcare, with extensive expertise in the areas of consumer and physician engagement, relationship management, e-health strategies, community health improvement, health promotion and disease prevention, and community outreach programs.
By Deborah Stewart on 11/15/2011 9:41 AM
More and more seniors are going online to do research, but old stereotypes often fail to give them credit for their online savvy and social media activity. The over-65 crowd is making smart use of their computers to stay on top of issues close to their hearts – namely Medicare! KBM Group did a comprehensive research study by listening to online conversations about Medicare, and it was enlightening. Seniors are visiting social media sites, local news sites, blogs and other trusted sources to educate themselves and seek advice about their Medicare plans.

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Deborah Stewart

Deborah Stewart

Vice President, Strategic Planning

Deborah Stewart brings more than 30 years experience in consumer driven healthcare, with extensive expertise in the areas of consumer and physician engagement, relationship management, e-health strategies, community health improvement, health promotion and disease prevention, and community outreach programs.

Social Media's Role in Understanding Seniors

November 15, 2011

More and more seniors are going online to do research, but old stereotypes often fail to give them credit for their online savvy and social media activity. The over-65 crowd is making smart use of their computers to stay on top of issues close to their hearts – namely Medicare! KBM Group did a comprehensive research study by listening to online conversations about Medicare, and it was enlightening. Seniors are visiting social media sites, local news sites, blogs and other trusted sources to educate themselves and seek advice about their Medicare plans. - Read More

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