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Experience
The only source of knowledge is experience.

- Albert Einstein

From traditional direct marketing to the latest digital media, KBM Group: Health Services' proven innovators have developed a disciplined process that has provided our clients with a market-leading advantage for more than a decade.
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Strategy
One does not begin with answers. One begins by asking, "What are our questions?"

- Peter Drucker

Building on our industry experience, KBM Group: Health Services' leaders know what questions to ask to develop an integrated, cross-channel marketing strategy for your business. Take a look at some of the areas where we can help you ask the right questions.
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Analytics / Data
It is a capital mistake to theorize before one has data.

- Sir Arthur Conan Doyle

With a marketing strategy in place, you need to know that it's working and how you can make it better. KBM Group: Health Services' full suite of database and analytics services gives you the insight you need to adjust and maximize the return on you marketing dollars.
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Creative
If it doesn't sell, it isn't creative.

- David Ogilvy

At KBM Group: Health Services, we believe creativity should produce results not accolades. So, whether it's designing a website or producing direct response TV or mail, KBM Group: Health Services has a proven creative process that will help you achieve one common goal: positive results. Learn more about our creative discipline here.
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Media
You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.

- Lee Iacocca

How you deliver your marketing message is just as important as the message itself. KBM Group: Health Services produces, supports and manages a wide variety of online and offline media that will deliver your message with maximum effect for the lowest cost.
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Results
However beautiful the strategy, you should occasionally look at the results.

- Winston Churchill

Our process gets proven results that we look at more than "occasionally". Whether it's new prospects or retention and engagement of existing customers, we have the results you're looking for. Take a look for yourself.
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KBM Group Blogs

Author:	Dennis Barnes, Jr.	Created:	10/4/2010 2:25 PM
Dennis Barnes, Jr. is the founder and president of KBM Group: Health Services. He has more than 19 years of direct marketing experience.

Shrinking AEP

By Dennis Barnes on 3/16/2011 1:19 PM

Today’s challenge for the Medicare Advantage marketer is keeping up with changing legislation and its impact on marketing and sales objectives. A recent change that we are now faced with is a reduced Annual Enrollment Period (AEP) from October 15th to December 7th, limiting the traditional marketing window to 54 days. These changes can be viewed as problems or as opportunities… I suggest the latter!

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MDI Is Now KBM Group: Health Services

By Dennis Barnes on 3/16/2011 1:04 PM

Welcome (and to many, welcome back!) In late 2010 Marketing Direct, Inc agreed to be acquired by the global leader in direct marketing, KBM Group. The merging of our capabilities with KBM Group’s industry-leading standards for data, analytics and database services has led to our re-launch as KBM Group: Health Services, a business practice focused exclusively on improving how companies across the healthcare continuum engage with consumers and healthcare professionals.

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KBM Group Receives Top Rankings from Independent Research Firm

By Dennis Barnes on 2/3/2011 7:23 PM

We’ve certainly been believers, but now it turns out others are as well! A January 2011 report from Forrester Research, Inc. ranked KBM Group as a US ‘leader’ in the database marketing services industry, scoring highest marks for strategy and global strategy respectively. In the report KBM Group received...

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An Exciting New Direction for MDI

By Dennis Barnes on 12/8/2010 9:44 AM

At Marketing Direct, we have spent 13 years assembling a great team, establishing the best processes and refining our business model. So, I am most excited that the global leader in direct marketing has now validated our hard work and vision. KBM Group has determined that the work we do for our clients is unique and will add value to its already expansive direct marketing efforts. I am thrilled that our employees have an opportunity to take their careers to another level as part of the KBMG family.

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More Than the Sum…

By Dennis Barnes on 9/29/2010 11:54 AM

You’ve done it! You found us online! We’ve done it too! After a lot of hard work by a lot of people, we’ve launched an entirely new website and our first-ever blog. It wasn’t easy carving out time for our site when clients are paying us to enhance theirs, but I’m very proud of the new site and hope you like it, too. Please let me know what you think, won’t you?

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