By Howard Graham on
5/3/2012 10:44 AM
While everyone works to follow the ever-evolving digital landscape, measuring ROI has become a difficult task for many. When looked at holistically, though -- through the prism of a proven digital sales funnel -- it becomes much easier. The Digital Services team at KBM Group has published a free white paper discussing how to best measure online ROI despite the moving target that is digital marketing.
|
By Howard Graham on
1/16/2012 8:08 AM
Now, more than ever, it is important to understand how the ever-evolving digital landscape may impact your business. As 2012 kicks-off, taking a hard look at new digital marketing opportunities as well as reviewing what’s been working and what’s not can have a big payoff. How does your digital strategy sync with other marketing channels? What’s being measured and what’s it telling you? What indicators are best able to determine your digital marketing ROI?
|
By Howard Graham on
7/11/2011 7:36 AM
As more healthcare companies move significant marketing spend to digital, it is important to understand how to leverage the power of the online channel. Not only does online marketing offer real-time consumer intelligence with the ability to adjust the mix, message or even the target, but it also offers real-time impact on the bottom-line as well.
|
By Howard Graham on
6/24/2011 10:55 AM
With so much noise in the digital space, it can be extremely difficult reaching out to your target audience. Conducting data analysis on that target audience can help you break through and make your digital voice heard.
|
By Howard Graham on
11/12/2010 2:33 PM
Consumers win again! Consumers determine how they want to do business with a company. Even if that company is as big and powerful as Google. If consumers need help making a purchasing decision, they go to a search engine and/or company site that helps them get the level and type of service they desire. For years we have been telling our clients that visits, clicks and site conversions are only part of the story for online initiatives.
|
By Howard Graham on
10/13/2010 3:13 PM
What do I do next? That is the question that every leader should ask when faced with a new challenge or opportunity. Well, for most companies there is no greater opportunity than to meet and serve customers online. So, how can you know the next step? The approach to building a successful online channel is not much different than any challenge/building any business. Start with the facts.
|