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- Albert Einstein
From traditional direct marketing to the latest digital media, KBM Group: Health Services' proven innovators have developed a disciplined process that has provided our clients with a market-leading advantage for more than a decade.
- Peter Drucker
Building on our industry experience, KBM Group: Health Services' leaders know what questions to ask to develop an integrated, cross-channel marketing strategy for your business. Take a look at some of the areas where we can help you ask the right questions.
- Sir Arthur Conan Doyle
With a marketing strategy in place, you need to know that it's working and how you can make it better. KBM Group: Health Services' full suite of database and analytics services gives you the insight you need to adjust and maximize the return on you marketing dollars.
- David Ogilvy
At KBM Group: Health Services, we believe creativity should produce results not accolades. So, whether it's designing a website or producing direct response TV or mail, KBM Group: Health Services has a proven creative process that will help you achieve one common goal: positive results. Learn more about our creative discipline here.
- Lee Iacocca
How you deliver your marketing message is just as important as the message itself. KBM Group: Health Services produces, supports and manages a wide variety of online and offline media that will deliver your message with maximum effect for the lowest cost.
- Winston Churchill
Our process gets proven results that we look at more than "occasionally". Whether it's new prospects or retention and engagement of existing customers, we have the results you're looking for. Take a look for yourself.
Peter Rodes is Vice President for Strategy and Consulting at KBM Group: Health Services. He has 18 years of health insurance industry and strategic marketing experience.
March 22, 2012
According to recent research, 2011 AEP saw 37% of seniors shopping for new plans and a full 25% making product changes or changing carriers altogether. Despite this record high level of plan evaluation, many plans reported that the volume of leads were down. Here are five things you can do right now to optimize your Medicare Advantage sales. - Read More
October 13, 2011
The retailization of health care is the buzz across an industry facing a tumultuous future as Health Care Reform (PPACA) implementation proceeds. Not only are many of the 50 million uninsured Americans gaining access to health benefits, but it’s very likely small and mid-sized employers will use PPACA to move employees into individual benefit plans. Who makes up this new market and what do they want? - Read More
August 26, 2011
Each and every year Medicare Advantage star rating program rules have changed in an attempt to continually increase the quality of care to Medicare beneficiaries. In this latest round of revisions, long overdue SNP specific metrics are being added as well as other clinical metrics. Despite the evolution of the star program, our counsel remains the same. - Read More
March 16, 2011
A simple, yet many times ignored truth within any organization is satisfied, loyal customers result in greater revenue. We’ve all sat around a conference table discussing the need to foster better relationships with our customers, then shortly after momentum dies and the focus is back on increasing acquisition. Why do we continue choosing to spend five to ten times more on the potential of someone deciding to become a customer instead of making improvements within the organization and to relationships so we have happier customers? - Read More
November 4, 2010
These days, coping with the uncertainty and complexity of health care reform is a top priority of most health plans. Medicare Advantage is especially susceptible, and we are actively counseling our clients in that segment on how to thoughtfully align themselves to develop winning go-to-market strategies and flawless execution. Here are five things we’re telling them. - Read More
October 19, 2010
October 1st is the much-anticipated launch of the Medicare Advantage Annual Enrollment Period. Health plans have been planning their go-to-market strategies for the past six months, and now they move into execution mode. October 1st is the “opening day” as plans get a first glimpse of their competitors products and price changes. Finally, they can see how they are positioned in this ever more competitive sector.. - Read More
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St. Louis, MO 63141
314.590.8300 or 314.590.8383 fax