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Experience
The only source of knowledge is experience.

- Albert Einstein

From traditional direct marketing to the latest digital media, KBM Group: Health Services' proven innovators have developed a disciplined process that has provided our clients with a market-leading advantage for more than a decade.
- History
- Values & Mission
- Industries We Serve
- Direct Marketing Expertise
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Strategy
One does not begin with answers. One begins by asking, "What are our questions?"

- Peter Drucker

Building on our industry experience, KBM Group: Health Services' leaders know what questions to ask to develop an integrated, cross-channel marketing strategy for your business. Take a look at some of the areas where we can help you ask the right questions.
- Industry-Specific Consulting
- Consumer Research
- Acquisition & Retention
- Media Mix
- Sales Force Automation
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Analytics / Data
It is a capital mistake to theorize before one has data.

- Sir Arthur Conan Doyle

With a marketing strategy in place, you need to know that it's working and how you can make it better. KBM Group: Health Services' full suite of database and analytics services gives you the insight you need to adjust and maximize the return on you marketing dollars.
- Predictive Modeling
- Database
- Site Analytics
- Campaign Tracking & Measuring
- Lead to Sales Forecasting
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Creative
If it doesn't sell, it isn't creative.

- David Ogilvy

At KBM Group: Health Services, we believe creativity should produce results not accolades. So, whether it's designing a website or producing direct response TV or mail, KBM Group: Health Services has a proven creative process that will help you achieve one common goal: positive results. Learn more about our creative discipline here.
- Offer Development
- Message Copy Development
- Branding
- Website Optimization
- Digital Design Services
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Media
You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.

- Lee Iacocca

How you deliver your marketing message is just as important as the message itself. KBM Group: Health Services produces, supports and manages a wide variety of online and offline media that will deliver your message with maximum effect for the lowest cost.
- Direct Mail
- Online
- Print
- DRTV & Radio
- Social
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Results
However beautiful the strategy, you should occasionally look at the results.

- Winston Churchill

Our process gets proven results that we look at more than "occasionally". Whether it's new prospects or retention and engagement of existing customers, we have the results you're looking for. Take a look for yourself.
- Case Studies
- Portfolio
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KBM Group Blogs

MDI Is Now KBM Group: Health Services

Mar 16

Written by: Dennis Barnes, Jr.
3/16/2011 1:04 PM

Welcome (and to many, welcome back!) In late 2010 Marketing Direct, Inc agreed to be acquired by the global leader in direct marketing, KBM Group. The merging of our capabilities with KBM Group’s industry-leading standards for data, analytics and database services has led to our re-launch as KBM Group: Health Services, a business practice focused exclusively on improving how companies across the healthcare continuum engage with consumers and healthcare professionals.

Our new website reflects this refined focus and is intended as a dedicated resource for marketing professionals working in today’s rapidly reforming healthcare environment. Here we hope to provide insight into trends and business drivers affecting you and your customers. Please let us know how we’re doing and what you would like to see from us going forward.

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MDI Is Now KBM Group: Health Services

Written By:

Dennis Barnes, Jr.
March 16, 2011

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