3/16/2011 1:04 PM
Welcome (and to many, welcome back!) In late 2010 Marketing Direct, Inc agreed to be acquired by the global leader in direct marketing, KBM Group. The merging of our capabilities with KBM Group’s industry-leading standards for data, analytics and database services has led to our re-launch as KBM Group: Health Services, a business practice focused exclusively on improving how companies across the healthcare continuum engage with consumers and healthcare professionals.
Our new website reflects this refined focus and is intended as a dedicated resource for marketing professionals working in today’s rapidly reforming healthcare environment. Here we hope to provide insight into trends and business drivers affecting you and your customers. Please let us know how we’re doing and what you would like to see from us going forward.