Dec
12
Written by:
Lindsay Resnick
12/12/2011 10:16 AM
Healthcare
Health care reform makes 2014 an important milestone for every health plan across the country. Those with dominant market position need to protect their base. Entrepreneurial plans are looking to make a land grab. With product standardization and price transparency leveling the playing field, it’s anyone’s game to win. The retailization of healthcare, where consumers are given control over healthcare and benefit purchasing decisions is a game changer. Read about what it’s going to take to survive and thrive in “
4 Health Reform Readiness Success Factors”.
Marketing
The social media trends among America’s seniors are impressive—they’re the fastest growing users on sites like Facebook, LinkedIn, and Twitter. They’ve expanded their share of the social networking community by more than 150% over the past two years. And as Boomers begin to transition into this age group, the numbers will only increase. So, what are seniors saying…all you have to do is listen! Here are the results of a ground-breaking study on what seniors are saying about Medicare entitled “
Twitter Tells All: What Seniors Really Think About Medicare