Want to learn more?
800-673-1964

 

KBM Group Blogs

Dec 12

Written by: Lindsay Resnick
12/12/2011 10:16 AM  RssIcon

Healthcare
 
Health care reform makes 2014 an important milestone for every health plan across the country. Those with dominant market position need to protect their base. Entrepreneurial plans are looking to make a land grab.  With product standardization and price transparency leveling the playing field, it’s anyone’s game to win. The retailization of healthcare, where consumers are given control over healthcare and benefit purchasing decisions is a game changer. Read about what it’s going to take to survive and thrive in “4 Health Reform Readiness Success Factors”.
 
Marketing
 
The social media trends among America’s seniors are impressive—they’re the fastest growing users on sites like Facebook, LinkedIn, and Twitter. They’ve expanded their share of the social networking community by more than 150% over the past two years. And as Boomers begin to transition into this age group, the numbers will only increase. So, what are seniors saying…all you have to do is listen! Here are the results of a ground-breaking study on what seniors are saying about Medicare entitled “Twitter Tells All: What Seniors Really Think About Medicare


Your name:
Gravatar Preview
Your email:
(Optional) Email used only to show Gravatar.
Title:
Comment:
Security Code
CAPTCHA image
Enter the code shown above in the box below
Add Comment   Cancel 

Recent Blog Posts

Lindsay Resnick

Intersection of Healthcare & Marketing

Written By:
Lindsay Resnick
December 12, 2011

Healthcare
 
Health care reform makes 2014 an important milestone for every health plan across the country. Those with dominant market position need to protect their base. Entrepreneurial plans are looking to make a land grab.  With product standardization and price transparency leveling the playing field, it’s anyone’s game to win. The retailization of healthcare, where consumers are given control over healthcare and benefit purchasing decisions is a game changer. Read about what it’s going to take to survive and thrive in “4 Health Reform Readiness Success Factors”.
 
Marketing
 
The social media trends among America’s seniors are impressive—they’re the fastest growing users on sites like Facebook, LinkedIn, and Twitter. They’ve expanded their share of the social networking community by more than 150% over the past two years. And as Boomers begin to transition into this age group, the numbers will only increase. So, what are seniors saying…all you have to do is listen! Here are the results of a ground-breaking study on what seniors are saying about Medicare entitled “Twitter Tells All: What Seniors Really Think About Medicare

TAGS:
CATEGORIES:
LOCATION:

KBM Group: Health Services
© Copyright 2012. All rights reserved.
530 Maryville Centre Dr., Suite 300
St. Louis, MO  63141
314.590.8300 or 314.590.8383 fax

HOME

CAREERS

LOGIN

REGISTER

PRIVACY

EXPERIENCE

STRATEGY

ANALYTICS

CREATIVE

MEDIA

RESULTS

NEWS

BLOG

Follow Us on Twitter

Follow Us on Linked In

DMA

DM NEWS

DMA COMMUNITY

TARGET MAGAZINE