By Howard Graham on
5/3/2012 10:44 AM
While everyone works to follow the ever-evolving digital landscape, measuring ROI has become a difficult task for many. When looked at holistically, though -- through the prism of a proven digital sales funnel -- it becomes much easier. The Digital Services team at KBM Group has published a free white paper discussing how to best measure online ROI despite the moving target that is digital marketing.
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By Howard Graham on
1/16/2012 8:08 AM
Now, more than ever, it is important to understand how the ever-evolving digital landscape may impact your business. As 2012 kicks-off, taking a hard look at new digital marketing opportunities as well as reviewing what’s been working and what’s not can have a big payoff. How does your digital strategy sync with other marketing channels? What’s being measured and what’s it telling you? What indicators are best able to determine your digital marketing ROI?
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By Lindsay Resnick on
10/13/2011 6:17 AM
Is direct marketing in yet another stage of evolution? According to an industry titan, we’re moving into the era of personal advertising. Combine the treasure trove of individualized data with the tentacles of social media engagement, and yes, it has gotten personal. Dialogues between companies and consumers are reshaping everything from brand equity to lead nurturing to sales channel mix.
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By Howard Graham on
7/11/2011 7:36 AM
As more healthcare companies move significant marketing spend to digital, it is important to understand how to leverage the power of the online channel. Not only does online marketing offer real-time consumer intelligence with the ability to adjust the mix, message or even the target, but it also offers real-time impact on the bottom-line as well.
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By Howard Graham on
6/24/2011 10:55 AM
With so much noise in the digital space, it can be extremely difficult reaching out to your target audience. Conducting data analysis on that target audience can help you break through and make your digital voice heard.
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