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- Albert Einstein
From traditional direct marketing to the latest digital media, KBM Group: Health Services' proven innovators have developed a disciplined process that has provided our clients with a market-leading advantage for more than a decade.
- Peter Drucker
Building on our industry experience, KBM Group: Health Services' leaders know what questions to ask to develop an integrated, cross-channel marketing strategy for your business. Take a look at some of the areas where we can help you ask the right questions.
- Sir Arthur Conan Doyle
With a marketing strategy in place, you need to know that it's working and how you can make it better. KBM Group: Health Services' full suite of database and analytics services gives you the insight you need to adjust and maximize the return on you marketing dollars.
- David Ogilvy
At KBM Group: Health Services, we believe creativity should produce results not accolades. So, whether it's designing a website or producing direct response TV or mail, KBM Group: Health Services has a proven creative process that will help you achieve one common goal: positive results. Learn more about our creative discipline here.
- Lee Iacocca
How you deliver your marketing message is just as important as the message itself. KBM Group: Health Services produces, supports and manages a wide variety of online and offline media that will deliver your message with maximum effect for the lowest cost.
- Winston Churchill
Our process gets proven results that we look at more than "occasionally". Whether it's new prospects or retention and engagement of existing customers, we have the results you're looking for. Take a look for yourself.
While everyone works to follow the ever-evolving digital landscape, measuring ROI has become a difficult task for many. When looked at holistically, though -- through the prism of a proven digital sales funnel -- it becomes much easier. The Digital Services team at KBM Group has published a free white paper discussing how to best measure online ROI despite the moving target that is digital marketing.
May 3, 2012 - Read More
The Affordable Care Act is putting consumers at the center of healthcare’s transformation. Many call it the retailization of American healthcare. Health plans must connect with constituents, engage their audiences and build relationships. Creating a framework for engagement is a key to acquiring and retaining customers, optimizing relationships, and reducing inefficiencies. A customer engagement culture puts consumers at the center of everything an organization does, allowing it to deliver on the promise of individual relevance and value. Early adopters can differentiate themselves from competitors and anchor their brand value in the minds of healthcare consumers.
March 22, 2012 - Read More
According to recent research, 2011 AEP saw 37% of seniors shopping for new plans and a full 25% making product changes or changing carriers altogether. Despite this record high level of plan evaluation, many plans reported that the volume of leads were down. Here are five things you can do right now to optimize your Medicare Advantage sales.
FREE White Paper: Healthcare Reform Readiness Toolkit
The future of healthcare reform is filled with uncertainty but one thing is crystal clear: the health benefits landscape will undergo massive transformation over the next 24 to 36 months. You can be ready by investing time in healthcare reform readiness.
Download the Toolkit
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