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Lindsay Resnick
Lindsay Resnick
Chief Marketing Officer

Shift Happens.

The Affordable Care Act’s biggest moment, Wednesday January 1, 2014, is rapidly approaching. Dealing with health reform’s directives is a daunting task. Health plans, providers and consumers are in various stages of readiness. What’s it going to take to come out on the other side of 2014 as a sustainable, winning healthcare enterprise? And what about consumers…what does their future look like?

May 14, 2013 - Read More


Tom Heitman
Tom Heitman
Creative Director

The Unfortunate Implications of No Saturday Delivery

AN OPEN APPEAL TO THE CENTER OF MEDICARE AND MEDICAID SERVICES TO EXPAND THE 2013/2014 ANNUAL ELECTION PERIOD. The United States Postal Service’s elimination of Saturday delivery will undoubtedly make it tougher for Medicare marketers and Medicare beneficiaries this Annual Election Period. Here are 3 big reasons why.

March 4, 2013 - Read More


Lindsay Resnick
Lindsay Resnick
Chief Marketing Officer

Healthcare Customer Engagement’s Triple-Play

The healthcare marketplace is at a crossroads and tomorrow’s consumer needs to be at the center of everything a healthcare enterprise does. Those who align big data insight, personalized engagement and new media touchpoints will lead the way towards reduced costs, reduced risk and improved retention.

February 12, 2013 - Read More


FREE Analytical Site
Assessment

Healthcare 2014: Leverage Opportunity. Buffer Risk. 

KBM Group presents a three-step approach to preparing for tomorrow’s changing market reforms…gaining a better understanding of current members and prospects, targeting customers that support core business goals, and connecting with data-driven consumer engagement tactics.

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