Using demographic, lifestyle, economic, and behavioral data, KBM Group: Health Services creates a descriptive profile for different groups of consumers within the healthcare industry. These profiles offer invaluable insight and can be used to enhance the marketing communication and list selection process. We go further by creating predictive models that individually rank an entire universe of prospects from most likely to least likely to respond or purchase.
Consumer Group Profiles – We create groups of similar prospects so that you can make better decisions about your message and your target audience.
Predictive Models – Let the numbers tell you who you should be targeting with your marketing message. Our predictive model uses a form of multiple regression (LOGIT) that assigns a probability to each person based on his or her likelihood to become a responder. This allows you to target those most likely to respond and further maximize your marketing investment.