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By Lindsay Resnick on 9/22/2014 7:23 AM
For consumers, open enrollment means a series of challenging decisions. It’s a time to shop, compare, switch or stay with a current plan. But let’s face it, on a good day health insurance is a confusing, bureaucratic labyrinth. And for the most part, consumers are not confident insurance buyers. A recent Urban Institute survey shows that half of individuals with health insurance don’t understand basic insurance concepts. For those going into the buying process without insurance the knowledge gap deepens dramatically.
By Peter Rodes on 6/25/2014 3:00 PM
It has been a wild ride for the implementation of the Affordable Care Act. And most marketing leaders are still trying to interpret and gauge the impact of what just happened. As health plans big and small prepare for the next enrollment period (Nov 15, 2014 to Feb 15, 2015), it will be shaped by a number of new factors. Taking these factors into account will be critical when designing winning go-to-market strategies. Early planning and operating flexibility are keys to continued success. What's Next for Obamacare 2.0
By Steve Sigman on 4/8/2014 11:59 AM
Service companies are often challenged when trying to balance changing client needs, adhere to process, drive timelines and manage costs. Embrace Wabi-Sabi. A philosophy represents the acceptance that nothing is perfect, nothing is permanent and nothing is complete. Successfully managing change makes a service company even more valuable to its clients. By understanding clients’ objectives, challenges and changing environment, and being adaptable to change, service companies bring value to their clients.
By Howard Graham on 1/6/2014 10:59 AM
No field is changing more rapidly (and continuously) than digital marketing. As companies manage and optimize their digital marketing campaigns, expand across multiple channels, and embrace new technologies, it’s important to make sure everyone is on the same page.
By Jennifer Kallery on 9/16/2013 10:33 AM
Senior leaders in health insurance have growing interest in customer loyalty as the Affordable Care Act brings millions of new consumers with the power to make choices. One major advantage health insurance companies have in the race to retain is a history lesson—the chance to learn from the past successes and failures of industries more mature in consumer loyalty marketing.
By Dennis Barnes on 9/16/2013 10:08 AM
When it comes to delivering truly amazing customer service, everyone in your organization must step up and be a leader. Recently, I visited a client with a passion for delivering great service. Here are a few observations that every business can learn from.
By Lindsay Resnick on 5/29/2013 1:21 PM
The Affordable Care Act’s biggest moment, Wednesday January 1, 2014, is rapidly approaching. Dealing with health reform’s directives is a daunting task. Health plans, providers and consumers are in various stages of readiness. What’s it going to take to come out on the other side of 2014 as a sustainable, winning healthcare enterprise?
By Tom Heitman on 3/4/2013 10:28 AM
AN OPEN APPEAL TO THE CENTER OF MEDICARE AND MEDICAID SERVICES TO EXPAND THE 2013/2014 ANNUAL ELECTION PERIOD. The United States Postal Service’s elimination of Saturday delivery will undoubtedly make it tougher for Medicare marketers and Medicare beneficiaries this Annual Election Period. Here are 3 big reasons why.
By Lindsay Resnick on 2/12/2013 10:05 AM
The healthcare marketplace is at a crossroads and tomorrow’s consumer needs to be at the center of everything a healthcare enterprise does. Those who align big data insight, personalized engagement and new media touchpoints will lead the way towards reduced costs, reduced risk and improved retention.
By Lindsay Resnick on 1/17/2013 11:18 AM
As the health care reform clock keeps ticking, smart health plans are focused on one thing: retaining the members they already have. It means identifying the most valuable and most vulnerable members. Executing this strategy takes a combination of product migration paths, sequenced member outreach, brand direct messaging and loyalty-based customer service. There’s no question that the next 6-12 months will bring a lot of health reform noise. Connecting with current customers and deploying an effective defense in the market will go a long way toward retaining valuable members. Find out more about how to minimize the potential to lose customers to competitors.

Recent Blog Posts

Lindsay Resnick
Lindsay Resnick
Chief Marketing Officer

Open Enrollment 2015

September 22, 2014

For consumers, open enrollment means a series of challenging decisions. It’s a time to shop, compare, switch or stay with a current plan. But let’s face it, on a good day health insurance is a confusing, bureaucratic labyrinth. And for the most part, consumers are not confident insurance buyers. A recent Urban Institute survey shows that half of individuals with health insurance don’t understand basic insurance concepts. For those going into the buying process without insurance the knowledge gap deepens dramatically. - Read More

The KBMG Blog Lindsay Resnick Comments (2)


Peter Rodes
Peter Rodes
Vice President, Strategy and Consulting

Obamacare 2.0

June 25, 2014

It has been a wild ride for the implementation of the Affordable Care Act. And most marketing leaders are still trying to interpret and gauge the impact of what just happened. As health plans big and small prepare for the next enrollment period (Nov 15, 2014 to Feb 15, 2015), it will be shaped by a number of new factors. Taking these factors into account will be critical when designing winning go-to-market strategies. Early planning and operating flexibility are keys to continued success. What's Next for Obamacare 2.0 - Read More

The KBMG Blog Peter Rodes Comments (1)


Steve Sigman
Steve Sigman
Chief Client Officer

Wabi-Sabi of Client Satisfaction

April 8, 2014

Service companies are often challenged when trying to balance changing client needs, adhere to process, drive timelines and manage costs. Embrace Wabi-Sabi. A philosophy represents the acceptance that nothing is perfect, nothing is permanent and nothing is complete. Successfully managing change makes a service company even more valuable to its clients. By understanding clients’ objectives, challenges and changing environment, and being adaptable to change, service companies bring value to their clients. - Read More

The KBMG Blog Steve Sigman Comments (16)


Howard Graham
Howard Graham
Vice President, Digital Services

DigiSpeak: Key Digital Marketing Terms You Need to Know

January 6, 2014

No field is changing more rapidly (and continuously) than digital marketing. As companies manage and optimize their digital marketing campaigns, expand across multiple channels, and embrace new technologies, it’s important to make sure everyone is on the same page. - Read More

The KBMG Blog Howard Graham Comments (39)


Jennifer Kallery
Jennifer Kallery
VP Customer Insights

Loyalty: Health Insurer’s Learning Curve

September 16, 2013

Senior leaders in health insurance have growing interest in customer loyalty as the Affordable Care Act brings millions of new consumers with the power to make choices. One major advantage health insurance companies have in the race to retain is a history lesson—the chance to learn from the past successes and failures of industries more mature in consumer loyalty marketing. - Read More

The KBMG Blog Jennifer Kallery Comments (566)


Dennis Barnes, Jr.
Dennis Barnes, Jr.
President

Consumer Engagement = Amazing Experiences

September 16, 2013

When it comes to delivering truly amazing customer service, everyone in your organization must step up and be a leader. Recently, I visited a client with a passion for delivering great service. Here are a few observations that every business can learn from. - Read More

The KBMG Blog Dennis Barnes, Jr. Comments (140)


Lindsay Resnick
Lindsay Resnick
Chief Marketing Officer

SHIFT HAPPENS.

May 29, 2013

The Affordable Care Act’s biggest moment, Wednesday January 1, 2014, is rapidly approaching. Dealing with health reform’s directives is a daunting task. Health plans, providers and consumers are in various stages of readiness. What’s it going to take to come out on the other side of 2014 as a sustainable, winning healthcare enterprise? - Read More

The KBMG Blog Lindsay Resnick Comments (805)


Tom Heitman
Tom Heitman
Creative Director

The Unfortunate Implications of No Saturday Delivery

March 4, 2013

AN OPEN APPEAL TO THE CENTER OF MEDICARE AND MEDICAID SERVICES TO EXPAND THE 2013/2014 ANNUAL ELECTION PERIOD. The United States Postal Service’s elimination of Saturday delivery will undoubtedly make it tougher for Medicare marketers and Medicare beneficiaries this Annual Election Period. Here are 3 big reasons why. - Read More

The KBMG Blog Tom Heitman Comments (451)


Lindsay Resnick
Lindsay Resnick
Chief Marketing Officer

Healthcare Customer Engagement’s Triple-Play

February 12, 2013

The healthcare marketplace is at a crossroads and tomorrow’s consumer needs to be at the center of everything a healthcare enterprise does. Those who align big data insight, personalized engagement and new media touchpoints will lead the way towards reduced costs, reduced risk and improved retention. - Read More

The KBMG Blog Lindsay Resnick Comments (2710)


Lindsay Resnick
Lindsay Resnick
Chief Marketing Officer

Health Reform: First Things First

January 17, 2013

As the health care reform clock keeps ticking, smart health plans are focused on one thing: retaining the members they already have. It means identifying the most valuable and most vulnerable members. Executing this strategy takes a combination of product migration paths, sequenced member outreach, brand direct messaging and loyalty-based customer service. There’s no question that the next 6-12 months will bring a lot of health reform noise. Connecting with current customers and deploying an effective defense in the market will go a long way toward retaining valuable members. Find out more about how to minimize the potential to lose customers to competitors. - Read More

The KBMG Blog Lindsay Resnick Comments (283)


KBM Group: Health Services
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